Tool
Otterly.ai
Monitor your brand across AI search.
$29/mo Lite · $189/mo Standard · $489/mo Premium · 6 engines · verified 2026-07-20
How much does Otterly.ai cost?
$29/mo Lite · $189/mo Standard · $489/mo Premium. Free trial reported.
| Plan | Price | Includes |
|---|---|---|
| Lite | $29/mo | 15 tracked prompts. |
| Standard | $189/mo | 100 tracked prompts. |
| Premium | $489/mo | 400 tracked prompts. |
Which AI engines does Otterly.ai cover?
Otterly.ai covers ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, Claude. Reported as monitoring six engines.
- ChatGPT
- Gemini
- Perplexity
- Copilot
- AI Overviews
- Claude
Who is Otterly.ai for?
Consultants and small teams who need many brands monitored cheaply.
The value pick for breadth of engines on a small budget. Ceiling arrives early: by the Premium tier you are paying mid-market money for monitoring alone.
What are Otterly.ai’s strengths and limitations?
Strengths
- Six-engine monitoring at $29/mo is the best raw coverage-per-dollar here.
- GEO briefs are genuinely actionable rather than dashboard filler.
- Simple, quick to learn, and easy to run across several client brands.
- Clear prompt-count tiering makes costs predictable.
Limitations
- Prompt allowances are tight: 15 on Lite is enough for a pilot, not a programme.
- $489/mo Premium closes the gap with far more capable platforms.
- No crawler analytics, so the technical half of AEO is invisible.
- No factor model and no automated remediation.
Assessment of Otterly.ai
What can Otterly.ai do?
4 of 23 capabilities documented
CiteCue leads the set at 23.
The same 23 capabilities we apply to every tool. A dash means we could not verify it in public documentation, not that it is absent — see our methodology.
| Capability | Otterly.ai |
|---|---|
| MeasurementWhat the tool can tell you about where you stand today. | |
| Prompt-level trackingTrack individual buyer questions rather than only aggregate scores. | Yes |
| Citation and source analysisWhich domains AI engines cite when answering your prompts. | Yes |
| Competitor benchmarkingSide-by-side visibility against named rivals. | Yes |
| Share of voiceYour proportion of brand mentions within a topic. | Yes |
| Sentiment analysisWhether AI describes you positively, neutrally or negatively. | Partial |
| False-claim detectionFlags incorrect statements AI makes about your brand. | Not documented |
| AI crawler analyticsServer-log view of which AI crawlers reached which pages. | No |
| AI referral trafficSessions arriving from AI answer surfaces. | Not documented |
| DiagnosisWhether the tool explains the cause, not just the symptom. | |
| Ranked citation-factor analysisAttributes a citation win or loss to specific, named factors. | No |
| AI readiness auditCrawlability and render checks for AI user agents. | Not documented |
| Agent task testingAn AI agent attempts real tasks on your site and reports where it fails. | Not documented |
| Topic-level visibilityRankings grouped by subject area rather than single prompts. | Partial |
| ActionWhether the tool closes the loop or hands you a to-do list. | |
| Prioritised fix queueGaps converted into ordered, ready-to-apply changes. | PartialGEO briefs give teams something actionable, short of a managed queue |
| Content draftingGenerates draft copy aimed at winning citations. | PartialBrief-level guidance rather than full drafts |
| Scheduled autopilot draftsProduces fix drafts on a recurring cadence without being asked. | Not documented |
| Automatic page variantsServes AI-optimised variants of live pages. | No |
| llms.txt generation and servingBuilds and hosts an llms.txt manifest for you. | Not documented |
| Grounded AI assistantA chat analyst answering questions against your own scan data. | Not documented |
| PlatformHow well the tool fits an existing stack. | |
| Free planA no-cost tier, not just a time-limited trial. | Not documented |
| API accessProgrammatic read access to your data. | Partial |
| MCP serverModel Context Protocol endpoint so AI coding agents can query the data directly. | Not documented |
| White-label reportsClient-facing reports under your own brand. | Partial |
| SSOSingle sign-on for team access control. | Not documented |
✓ Documented~ Partial✗ Absent– Not documentedA dash means we could not verify the capability publicly, not that the tool lacks it. See methodology.