[01]
Guide
Why Your Brand Is Not Being Cited
Nine causes account for nearly every case, and they are not equally likely. Work through them in order of probability rather than in order of interest.
Guides
How the discipline actually works
Explainers and playbooks for practitioners. What AI engines do when they choose a source, which metrics survive scrutiny, and the unglamorous technical work that decides most outcomes.
10 guides
[02]
Guide
Running a 30-Day AEO Audit
A four-week sequence that establishes a baseline, finds the real bottleneck, and ships enough change to prove the channel is worth funding.
[03]
Guide
Schema Markup for AI Search
Structured data was always about making meaning machine-readable. That mattered moderately for rich results. It matters more when the machine is composing an answer.
[04]
Guide
Technical AEO for AI Crawlers
The least glamorous part of AEO and reliably the highest-yield. If an AI crawler cannot fetch and read your page, nothing else you do matters.
[05]
Guide
llms.txt Explained: What It Does and What It Doesn't
A small file with a large amount of hype attached. Here is what it is for, which engines appear to use it, and why it is not a ranking lever.
[06]
Guide
Structuring Content So AI Can Quote It
Retrieval systems quote passages, not pages. That single fact should change how you write every section.
[07]
Guide
The AEO Metrics That Matter
Six metrics carry almost all the signal in AEO reporting. Most dashboards show twenty, and the extra fourteen mostly obscure the picture.
[08]
Guide
How AI Assistants Choose What to Cite
Citation is the outcome of a pipeline with four distinct stages. Knowing which stage you are failing at is the difference between targeted work and guesswork.
[09]
Guide
AEO vs SEO: What Actually Changes
Most of your SEO work still counts. A specific subset of it stops working, and one entirely new discipline appears. Here is the honest accounting.
[10]
Guide
What Is Answer Engine Optimization?
AEO is the practice of getting your brand named and your pages cited inside AI-generated answers. Here is what the discipline actually covers, and where it stops.