news
Google's VideoObject Update: Add Creator Data, Not AEO Claims
Google now documents creator or author data and supported video interaction types in VideoObject markup. The useful response is better provenance, not a promise of AI visibility.
Tag
Structured Data
Guides, research and news tagged structured data.
3 items
news
Google's EEA Local-Business Units Need a Role Check, Not an AEO Rewrite
Google's newly documented EEA local-business units create a specific route for direct providers and aggregators. They are a regional search feature, not a new answer-engine ranking factor.
guides
Schema Markup for AI Search
Structured data was always about making meaning machine-readable. That mattered moderately for rich results. It matters more when the machine is composing an answer.